Creating visual identities for AJC-endorsed brands, marketing campaigns, and top of funnel brand moments. Contributing to brand strategy alongside senior leadership in addition to setting and upholding brand standards across departments. Utilizing motion design, conceptual thinking, and art direction to elevate the AJC brand across experiential and out-of-home environments, photography, video, social, and print.

Directing and designing brand touchpoints for Reel Friends, an independent film production company in Atlanta. Creating the logo and visual identity system, merchandise, marketing collateral in print and digital environments, and promotional materials for an ongoing calendar of events. Strategizing to promote brand awareness and directing other artists in the group as they use the brand system to create additional collateral.

Conceptualizing, designing, and executing creative solutions on the Unilever team and beyond. Crafting award-winning activations in digital, print, and social media environments for global brands and nationwide retailers. Collaborating with strategy, business leadership, and directly with clients to uphold brand guidelines and create custom visuals for multimillion dollar campaigns.

Worked with a team of students to conceptualize and design a new section of The Home Depot application. Served as a project lead, working on UX design and research, video production, presentation design, and art direction.