An integrated brand experience at the world's largest 10k event.
The AJC Peachtree Road Race is the largest 10k event in the world, with over 70,000 runners participating every year. As the title sponsor, we at the AJC conceptualized and designed for a fully integrated brand experience on race day and leading up to it. The event gave us a unique opportunity to promote our 2025 brand campaign, The Substance and Soul of the South.
Alongside Art Director Jason Johnson and Senior Designer Kat Earnshaw, I took part in creating a brand experience at the Peachtree Road Race Expo, at a Cheer Zone at the event, and throughout the course on race day. Touchpoints included the race start and finish lines, fencing signage, installation design at the Expo, and sign templates that supporters used to cheer on their runners.
