Best End Brewing Co. Rebrand

Identity

An updated identity system for Best End Brewing Co. in Atlanta, Georgia, a brewpub crafting a line of drinks with locally-sourced ingredients.

The packaging is an interruption to the illustrative style that is currently popular among craft beer brands, taking on something more graphic and eye-catching. Heavily inspired by physical processes, the typography and textures refer back to printmaking techniques, and the new mark is hand-drawn.

View process
Minion Type Specimen
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