A refreshed brand identity for Access ATL, a social-first lifestyle brand owned by The Atlanta Journal-Constitution.
To appeal to an evolving audience, Access ATL underwent a rebrand that prioritized modernized aesthetics, digital legibility, and visual standardization of grassroots content.
In my role as a Senior Designer on the brand creative team, I was responsible for developing the new logo and brand identity package, marketing materials, and assets for social accounts.
Utilizing ticket frames as design elements allows for flexibility in a social-first brand, while uniting content from a variety of creators with a simple visual anchor.
The package included a suite of icons optimized for small social placements rooted in the brand’s 3 key colors.
