A brand identity including logo, marketing design systems, and merchandise for Reel Friends, an indie production company in Atlanta.
Reel Friends is a film production company based in Atlanta, GA that crafts narrative projects from diverse artists, with a collaborative spirit at its core. In addition to producing, Reel Friends hosts themed screening events across the city in historic theatres, locally-owned breweries, and unique event spaces. As the Design Director for Reel Friends, I have been responsible for creating the logo and visual identity system, custom marketing collateral for each event, merchandising, as well as supervising the development of assets from other artists in the group.
Reel Friends hosts frequent screenings at Atlanta’s most iconic and historic theatres, complete with live music, costume contests, and superfan-approved trivia. These posters promote the events on social media as well as on-site at the theatres. As I developed the design system, the objective was to find a balance between a distinctly recognizable brand language and the freedom to give each movie its own moment with bespoke layout elements.
Logo bumper animated by Derek Evans.
